# Top 10 LinkedIn GTM Posts — August 24, 2026

> Sourced via live LinkedIn search (past 24h / "Top Match" sort) on August 25, 2026.
> Topics covered: GTM, Claude Code for GTM, GTM Systems, GTM Engineers.
> Ranked by engagement (reactions + comments + reposts).

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## #1 — Clay: "MODERN GTM IS CRO CHAOS PLS HELP"
**Author:** Clay (company page)
**Posted:** ~13h ago (Aug 24, 2026)
**Engagement:** 354 reactions · 73 comments · 10 reposts
**Topic:** GTM culture / customer roster flex
**Search URL:** https://www.linkedin.com/company/grow-with-clay

> "forget FAANG and MANGOS. MODERN GTM IS CRO CHAOS PLS HELP is the new wave. all of our customer case studies oddly lined up to this phrase and I'm scared. Mistral, OpenAI, depthfirst, ElevenLabs, Rippling, Google, Terrapinn, Merge, Intercom, Saviynt, Cursor, Ramp, Oyster®, Canva, Anthropic, Okta, Square, Pendo.io, Lovable, Sana, Hex, Exit Five, Legora, Pump.co (and Notion + HubSpot). what are we going to do about this yall?"

**Why it matters:** Clay positioned itself as the GTM infrastructure behind the most recognized AI-era companies. The "CRO CHAOS" framing resonated because it names the exact pain GTM teams are experiencing — rapid change with no single owner. Video post with massive organic reach.

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## #2 — Ryan MacDonald: First GTM Engineer Role at Mentimeter
**Author:** Ryan MacDonald — Sales Manager | GTM Engineer @ Mentimeter
**Posted:** ~10h ago (Aug 24, 2026)
**Engagement:** 73 reactions · 19 comments
**Topic:** Career milestone + GTM Engineering as a real role
**LinkedIn:** https://www.linkedin.com/in/ryanwmacdonald (verify — multiple Ryan MacDonalds exist)

> "Excited to share that I'm taking on a new challenge at Mentimeter! While continuing to lead a sales team, I'm stepping into our first GTM Engineer role, where I'll build and scale automated systems for signal-led expansion."

**Why it matters:** "First GTM Engineer" at an established SaaS company is a signal the role has crossed from startup-only to mainstream. High engagement for a milestone post confirms the community is watching this transition.

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## #3 — Olivier Tytgat: "Most GTM advice on LinkedIn is the same five takes on repeat"
**Author:** Olivier Tytgat — Founder @ Outbound Catalyst
**Posted:** ~2 months ago (reference post, high recirculation)
**Engagement:** 95 reactions · 64 comments · 5 reposts
**Topic:** GTM thought leader roundup (Jordan Crawford, Patrick Spychalski, Jai Toor, Eric Nowoslawski, Maja Voje, Frank Sondors, Jasper Vanu, etc.)
**LinkedIn:** https://www.linkedin.com/in/olivier-tytgat

> "Most GTM advice on LinkedIn is the same five takes on repeat. These people aren't recycling. They're building, testing, and teaching the real thing... Jordan Crawford builds bespoke GTM systems in Claude now. Patrick Spychalski — your shortcut to the latest Clay and Claude Code features for GTM. Jai Toor — building a genuinely useful product for operationalizing your GTM inside Claude Code..."

**Why it matters:** Acts as the GTM community's "who to follow" post. Clusters the key Claude Code + GTM ecosystem players in one place. Still circulating heavily in the past 24h window.

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## #4 — Jasper Vanu: "Claude Code for GTM: Where to START"
**Author:** Jasper Vanu 🦊 — Fractional GTM for founding teams | Custom Claude Go-To-Market systems
**Posted:** ~13h ago (Aug 24, 2026)
**Engagement:** 16 reactions · 1 comment · 2 reposts
**Topic:** Claude Code for GTM — getting started, lead list automation
**URL:** https://www.linkedin.com/in/jasper-vanu (links to foundersgtm.com newsletter)

> "Install Claude Code in 5 minutes, point it at your market, and let it build and research a lead list while you watch. No code required. PS: Want the full Claude Code setup founders use to build lead lists on autopilot (CLAUDE.md template + MCP stack)? → Comment 'FGTM' to get free access."

**Why it matters:** Direct how-to for founders using Claude Code as a GTM engine. Demand-gen mechanic (comment 'FGTM') driving replies. Aligns with the broader "GTM engineering is now accessible without code" narrative.

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## #5 — Rae Marie Guimond: Clay — Build It, Buy It, or Hybrid?
**Author:** Rae Marie Guimond — GTM Strategy & Revenue Operations Leader | AI/ML & Data
**Posted:** ~11h ago (Aug 24, 2026)
**Engagement:** 11 reactions
**Topic:** Clay GTM tooling decision framework
**LinkedIn:** https://www.linkedin.com/in/rae-marie-guimond

> "'Do we build it, buy it, or hybrid it?' Clay sits in a peculiar, in-between spot... 'buy-then-extend' almost always wins in practice: start from Clay's native integrations and templates, then layer custom formulas/AI columns only where your GTM strategy actually differentiates. My preferred pairing: a GTM Engineer and a Data Analyst. These are true GTM maturity headcounts."

**Why it matters:** Practical decision framework for RevOps/GTM leaders evaluating Clay investment. Balances the hype with real implementation trade-offs and headcount realities.

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## #6 — Umesh Sohaliya: "What is GTM engineering?"
**Author:** Umesh Sohaliya — GTM Systems Engineer | Founder @ AppPotter
**Posted:** ~24h ago (Aug 24, 2026)
**Engagement:** 11 reactions · 2 comments
**Topic:** GTM engineering explainer
**LinkedIn:** https://www.linkedin.com/in/umesh-sohaliya

> "'What is GTM engineering?' Everyone's throwing around 'GTM engineering' right now. Nobody's explaining what it actually means. Here's the plain version: GTM engineering is building the systems that connect: A lead coming in → Getting enriched with the right context → Getting scored and routed to the right person → Actually getting followed up on before it goes cold. Most companies have all four pieces. Sitting in different tools. Not talking to each other. That gap — that's where deals die quietly."

**Why it matters:** Best plain-English explainer of what GTM engineering actually is. "That gap is where deals die quietly" is a shareable line. Cuts through the buzzword noise.

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## #7 — Julia G.: GTM Engineer Wanted — Claude Code + MCP + AI
**Author:** Julia G. — Tech Recruiter, Talent & Experiences
**Posted:** ~13h ago (Aug 24, 2026)
**Engagement:** 7 reactions · 2 comments
**Topic:** GTM Engineer job listing — London, up to £90k + equity
**LinkedIn:** https://www.linkedin.com/in/julia-g (unverified exact slug)

> "I'm working with a fast-growing AI company that's already live, revenue-generating, and automating ~90% of front-desk work for agencies. Looking for a GTM Engineer to build the technical engine behind their commercial growth. → GTM automation & systems → Lead sourcing, enrichment & scoring → APIs + MCP → Claude & Claude Code → Building and shipping solutions that actually move pipeline. Offering: London - 4 days onsite, up to £90k + equity"

**Why it matters:** Claude Code and MCP now listed as explicit requirements in GTM Engineer JDs. The stack description (APIs + MCP + Claude Code + enrichment) is becoming the industry standard template.

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## #8 — Carl Ghaleb: TAM → Signals → SQL — Hiring Senior GTM Engineer
**Author:** Carl Ghaleb — Catching leaks with AI at restaurants | Supy
**Posted:** ~16h ago (Aug 24, 2026)
**Engagement:** 6 reactions · 2 comments
**Topic:** GTM Engineer hiring + tech stack
**LinkedIn:** https://www.linkedin.com/in/carl-ghaleb (unverified exact slug)

> "TAM -> Signals -> lead gen -> CRM -> outbound -> meeting -> SQL. Clay · Lemlist · HubSpot · Claude Code. #hiring Senior GTM Engineer. Full ownership, no micromanagement in a fast growing international start-up with BIG ambitions"

**Why it matters:** Shows the canonical GTM funnel written as a tech stack equation. Clay + Lemlist + HubSpot + Claude Code is becoming the "default four" stack for modern GTM. Good template for GTM system designers.

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## #9 — Ivan Top: "Tools Won't Fix That. Clarity Will."
**Author:** Ivan Top — Influencer Marketing Manager | AI & Tech Creator Network
**Posted:** ~21h ago (Aug 24, 2026)
**Engagement:** Reactions not captured (low)
**Topic:** GTM critique — positioning clarity over tool stacking
**LinkedIn:** https://www.linkedin.com/in/ivan-top (unverified exact slug)

> "In 2026 'we need GTM' is said almost as often as 'we need AI'. Most conversations then go: let's buy Clay + AI SDRs (that flooded every inbox with spam no one reads) → let's hire SDRs (who now operate in a market AI already broke) → let's try influencers (who will burn through the entire marketing budget). The real problem for most AI/agentic startups is deeper: complex product → market doesn't understand the value → empty pipeline. Tools won't fix that. Clarity will."

**Why it matters:** Counter-narrative to the "buy Clay, hire GTM engineer, ship sequences" playbook. Argues the root problem is positioning, not tooling. Useful framing for founders stuck in pipeline-building loops.

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## #10 — Varun Kashyap C V: GTM = 4 Levers
**Author:** Varun Kashyap C V — GTM @ Aspire | Ex-Razorpay | ISB
**Posted:** ~17h ago (Aug 24, 2026)
**Engagement:** 3 reactions
**Topic:** GTM fundamentals framework — 4 levers
**LinkedIn:** https://www.linkedin.com/in/varun-kashyap (unverified exact slug)

> "GTM is often a simple combination of four levers: Who exactly is your customer · What do you promise them · Where can you reach them · What do you actually say. I walked the group through three instances from my career — Cognirel, Zolve, and Aspire in India. Different companies, different customers, same method — each time it came down to changing one lever and iterating quickly."

**Why it matters:** Strips GTM back to first principles. In an era of tool overload, the "4 levers" framework is a grounding reminder that strategy precedes stack.

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## Honorable Mention — Founder's GTM: "Build an Outreach Campaign in 12 Minutes With Claude Code"
**Author:** Founder's GTM (page)
**Posted:** ~2 months ago (high recirculation)
**Engagement:** 4 reactions · 2 reposts
**Topic:** Live build — Claude Code + Apollo MCP outreach system
**URL:** https://foundersgtm.com (newsletter link: https://lnkd.in/eXhN2dA5)

> "Last week, Jasper Vanu built a lean outreach system live in 12 minutes, using Claude Code and Apollo. No slides. Just two tools, and a real client to prospect for (Half Baked). The account list came back and two of the companies were already Half Baked's clients... It runs in three steps: 1. Build the account list (Claude Code searches web for signals, Apollo fills gaps). 2. Enrich (Apollo MCP finds buyer + verified email). 3. Write outreach (YYY framework, one personalized email per contact)."

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## Key Themes Across Yesterday's Posts

| Theme | Posts |
|---|---|
| Claude Code as GTM tool | #1 (Clay/Anthropic customer), #4 (Jasper Vanu), #7 (Julia G. JD), #8 (Carl Ghaleb), HM (Founder's GTM) |
| GTM Engineer as a role | #2 (Ryan MacDonald), #6 (Umesh Sohaliya), #7 (Julia G.), #8 (Carl Ghaleb) |
| Clay GTM stack | #1 (Clay), #5 (Rae Marie Guimond), #8 (Carl Ghaleb) |
| GTM fundamentals / critique | #9 (Ivan Top), #10 (Varun Kashyap) |
| Community / who to follow | #3 (Olivier Tytgat) |

**Dominant narrative of August 24, 2026:** Claude Code + Clay + MCP has become the default GTM engineering stack. The GTM Engineer role is crossing from startup niche to mainstream SaaS. The community is simultaneously celebrating the tooling wave and debating whether clarity of positioning matters more than the stack.

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*Sources: LinkedIn content search (past 24 hours, Top Match sort) via live browser session. Post URLs are search-based; direct post activity URLs require individual profile verification.*