# Call Brief: Ashim Dash
**Date:** September 5, 2026 | **Prep Time:** ~10 minutes

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## Who Is He

**Ashim Dash** — Head of Digital Transformation at **Inventya** (UK), based in London.
- LinkedIn: [linkedin.com/in/ashimavtar777](https://www.linkedin.com/in/ashimavtar777/)
- 4,720 followers | 500+ connections
- Akash is a **mutual connection**

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## His Current Role

**Inventya** is a UK innovation & commercialisation consultancy — essentially a partner for Innovate UK Business Growth. They help SMBs and startups access grants, R&D tax credits, and funding. Ashim runs their Digital Transformation practice.

**What he does day-to-day:**
- Helps businesses switch from outdated systems to modern AI-powered stacks
- **Official Clay Solution Partner** — builds automated GTM/outbound systems for clients
- Focuses on AI-CRM integration: MCP, Claude, Zoho, HubSpot, Attio, Salesforce
- Works with UK/EU SMBs on compliance + AI adoption (EU AI Act)

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## His Background (Credibility Signal)

| Period | Role | Company |
|--------|------|---------|
| Mar 2025 – Now | Head of Digital Transformation | Inventya (London) |
| May 2024 – Jan 2025 | Evangelist / Head UK | Zoho for Startups |
| Aug 2023 – Jan 2025 | Business Development Manager | Zoho UK |
| May 2021 – Aug 2023 | Innovation Consultant | TCS Pace Port (London) |
| Jun 2019 – Feb 2022 | Customer Success & Digital Transformation Lead | TCS (Manpower Group UK) |
| Aug 2017 – Apr 2019 | Digital Transformation Consultant | TCS Tokyo, Japan |

**16+ years** across TCS, Zoho, and now Inventya. He spent time in **Japan**, **India**, and the **UK** — this explains the UK/EU/Japan/India tagline on his profile.

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## What He Cares About (From His Posts)

1. **Clay + GTM Engineering** — He's a Clay Solution Partner building automated outbound pipelines for clients. This is central to his current work.
2. **AI-CRM integration** — He connected Claude to his CRM via MCP. He's obsessed with making CRMs smarter and less manual.
3. **EU AI Act / Data Sovereignty** — Posting about GPAI obligations, UK SMBs in scope, private LLMs (Mistral/Qwen) as cost-effective compliant alternatives.
4. **Agentic AI at work** — Posts about Agentforce, HubSpot Breeze, monday.com AI agents, Raft (agentic team layer).
5. **SMB digital transformation** — His clients are SMBs who don't fully use their CRMs; he bridges that gap.

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## Why He's Interested in Drevon

He's a **Clay Solution Partner building GTM automation systems** for SMB clients. Drevon — being an AI/evidence-backed product in the GTM/sales space — likely caught his eye because:
- It aligns with his client work (automated outbound, AI-driven sales)
- He's actively exploring AI-first tools for his consultancy practice
- He recently wrote about connecting Claude to CRMs via MCP — he's a builder and experimenter

**He likely came in curious, not just as a buyer.** He may be evaluating Drevon for:
- His own GTM work at Inventya
- Recommending/reselling to his SMB clients
- Partnership or integration angle (he's already a Clay Solution Partner)

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## Talking Points / Angles for the Call

**Open with curiosity about his work:**
> "I saw you're a Clay Solution Partner — what are you building for your clients right now?"

**Connect Drevon to his pain points:**
- He explicitly says SMBs *feed* their CRM but don't get value back. If Drevon helps extract insights or automate outreach, that's his exact problem.
- He's been exploring MCP integration with CRMs — if Drevon has any MCP/API angle, lead with that.

**His EU context matters:**
- He's vocal about EU AI Act compliance. If Drevon has EU-friendly data handling, that's a differentiator for his clients.

**Don't oversell:**
- He's skeptical of hype. His posts repeatedly say "real talk, not a sales pitch." Lead with substance, not demos.

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## Quick Facts to Remember

- Location: **London**, works UK/EU/Japan market
- Company: **Inventya** — innovation consultancy, not a pure tech company
- Clay Partner + Zoho background — familiar with CRM automation tooling
- Education: Kalinga Institute of Industrial Technology (India), BTech Engineering
- On Deck Fellowship alum (selective startup/talent community)
- Posts about MCP, Claude, Zoho, HubSpot, Attio, Salesforce, Agentforce
- Volunteers for: Children, Economic Empowerment, Education causes

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*Sources: [LinkedIn Profile](https://www.linkedin.com/in/ashimavtar777/), [RocketReach](https://rocketreach.co/ashim-dash-email_75161659), [Inventya](https://www.inventya.com/), [Himalayas](https://himalayas.app/@ashimdash)*